Education & Career

Plan for life after rodeo.

The road may go on forever, but rodeoing doesn’t.  Planning for the next chapter doesn’t mean you stop chasing your dreams.  Your future self will thank you for the time you put to think through what comes next. 

Career Coaching

In partnership with Western Sports Foundation, Of The West provides athletes with the tools they need to build strong personal and professional networks, and also prepare them for what opportunities lie ahead for them after they exit the arena.  

Scholarships

Funds available for students seeking to enroll in a university, community college, technical school, or certification program. Requirements for eligibility include:

  • Minimum 3.0 GPA 

  • High School Seniors who are currently participating in Rodeo 

  • High School Seniors who plan to continue competing in College Rodeo Team or pro/amateur rodeo  

  • Current Pro Athletes

  • Retired Athletes

“Once I retired, WESTERN SPORTS FOUNDATION offered me a scholarship to complete my degree, fueling my passions and dreams to last a lifetime.  I am so grateful for such an awesome group of people who work so hard to help athletes that aren’t the best at taking care of ourselves.”

— Reese Cates, Retired Professional Bull Rider
  • Jessie Jarvis

    FOUNDER & CEO, OF THE WEST

  • Katie Hollingsworth, PCC, CPC, ELI-MP

    OWNER, KRAVE COACHING + CONSULTING